IM and counting chickens? What’s that got to do with anything. Easy. Too many people get into internet marketing and start counting their chickens before they hatch.
Business, any business takes time and effort. IM is no different. And just like a real business you’ll need systems in place to help you along. These include automation, outsourcing certain aspects, software and resources.
Take restaurants for example. You have a lot of new restaurants starting up all of the time, yet very few last the first three years. You’ll find remnants of people’s hopes, life savings and dreams of owning a profitable restaurant business in liquidation outlets.
And I’m not going to sugar coat it. IM is no different. In fact it’s worse. Everyone and his dog is flogging the notion that they’re the next IM guru. Nothing could be further from the truth.
While writing articles to promote a particular product or business is a natural part of the copywriting world to a point and I give you free insights as to what I’ve learned about the process. I don’t recommend it. It’s like watching grass grow. Yes, eventually you’ll be mowing the lawn continuously, but it’s going to take some time.
Top of the list of opening ANY business is that you need a profitable business model. And the best way to view one close up is to get in with a business that’s profitable and learn it from the inside out. You won’t learn a thing from the outside looking in and that’s a fact. You’ll only see what they want you to see – not what makes that swiss watch of a business tick so the goose can keep laying those golden eggs.
And one of those great resources that is readily affordable is the RAP software you see off to the right that will help you put much needed structure with front-end and backend systems in place.
So rule number one is – find a business that you know is making money already. Don’t re-invent the wheel or you’re going to go broke. Instead get a J.O.B. within your new business. You’ll learn the ropes, the lingo, you’ll learn what specifically is needed and you’ll make the right contacts.
I don’t care if it’s a restaurant, a health food store, a real estate office, and IM business or a copywriting business. I repeat – “You need to learn any business from the inside out”.
Now about promises. I love it when these IM guys spout earnings. Unless you know them personally, don’t believe it.
Come on. If you were buying a bricks and motor business you’d go with your real estate agent, and the first thing you’re going to ask for are the books. And you want to see the TAX records so you know you’re not buying a pig in a poke. And the list of what you want to see before you even decide you’re at a point where you might make a decision grows exponentially from there to things like chattels, environmental questions, the full proforma, leasehold items and obligations and a whole host of others.
Look, I don’t want to dissuade you from going into business for yourself. In fact I applaud you. But the fact is that you need to put some brains between your ears and arm yourself with the right tools first.
I can count on six fingers the people in IM whom I have a healthy respect for. They are: Clayton Makepeace, Daniel Levis, Marlon Sanders, Brendon Buchard, Jeff Walker and Frank Kern.
A close second is Russel Brunson and Mark Ling. My only reservation with both Russ and Mark is that once you sign on with them, they’ll keep hitting you with promotion after promotion.
The members in the first group will let you know the odd promotion ‘THAT THEY KNOW WORKS AND THEY BELIEVE IN”. It’s only my personal perception, but they are a lot more selective in the quality of the products they produce and promote.
OK. Enough already. It’s time for a little insight into keeping your finances in order while you get your IM business underway and my next post will be on “keeping the nest” so you can have those chickens of yours hatching in a supportive environment.
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